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What is email marketing?




 What is email marketing?

Email Marketing is the art of communicating the desired message to a certain set of people through an email or a series of emails.

Now you might ask, in this era of Facebook, Whatsapp, and all sorts of instant messaging platforms, Why would I want to use emails for Marketing my product or services?

Technology Companies like Google, Facebook, Instagram, Twitter, LinkedIn, Quora, Reddit, etc allow brands to advertise on their platforms, YES!

BUT What if they go down? What if they make a major algorithm change which makes your advertising spend almost 10 times? Can you do anything about it?

That’s when email marketing comes to your rescue. Your email list is your biggest asset, as it enables you to communicate with your important stakeholders - Customers, employees, Leads, etc.

Here are some advantages of Email Marketing -

  1. Email is opt-in marketing to a prospects personal space. Your message lands in the person’s Inbox.

  2. You don’t have to be a marketing genius to do it. Anyone can do it. It's simple, you collect emails, make a list and send them emails on a regular basis.

  3. The number of emails is growing.

  4. Email is way better for customer engagement, retention and acquisition than you think!

Here’s an Email Marketing Joke.

If you want to send an email to 10 people, it’s easy, you can always type in their email IDs and you’re good to go. What if you have 1000 or 10,000 or 10,000,000 email IDs to handle?

It’s practically not possible to send emails individually. This is when you start using 3rd party software like - MailChimp, SendGrid, Zoho Email, etc to manage the bulk of email IDs and other details associated with it.

This software will help you manage your email lists, send email campaigns, schedule emails for future, track email open rates and a lot more.

Key ingredients to run an Email Marketing Campaign -

  1. A computer with an internet connection, and YOU!

  2. An email ID or a list of email IDs. Now there are various ways in which you can build email lists. Digital Marketers use Free Giveaways, Discount codes, etc in exchange for your email ID and other personal information.

  3. A message that is intended to be sent. Ideally, the message should include some text, an image and a CTA(Call to Action) which urges people to take an action - Purchase a product or Read a blog or Participate in a competition.

  4. SaaS(Software as a Service) product like MailChimp, SendGrid, Zoho Mail, etc to send out emails and effectively manage them

  5. Patience, and time.

I have been using email marketing to ensure that I am constantly in touch with my leads and customers. I highly recommend every business to take email marketing seriously.




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